A world without plastic: Sincere, the Casino Group’s initiative goes further

The world of industry is looking for solutions to meet the ban on single-use plastics such as disposable tableware that will come into force on 1 January 2020. All businesses are concerned, from catering establishments to drinking establishments, but also all supermarkets that sell disposable tableware for private use and takeaway meals. It was necessary to seek eco-responsible solutions for plastics, the details of which were detailed and published by decree on 30 August 2016. Thus, a four-year period allowed manufacturers to choose the alternative best suited to their needs, as is the case for the French brands of the Casino group.

Focus on a 100% natural solution

The Casino brand has chosen to launch its own eco-responsible brand, Sincère, to begin its transition towards the end of plastic. He relies on sugar cane pulp, a material recovered after sugar extraction, to make the various disposable kitchen items he can market. Sugar cane is a plant whose fruits of processing can be multiple. It is the source of sugar or rum, and it also makes it possible to make biofuel and electricity. Today, it is possible to make organic cotton and 100% natural plastic.

This eco-responsible choice aims to offer a product that is totally natural and compostable but also solid and impermeable to liquids. Sugar cane pulp will be used to make the entire range of disposable tableware offered by the Casino brand. It will present a set of eight references all labelled “Sincer” and including glasses and verrines, plates and dishes as well as dessert spoons.

Healthy Food illustration

An approach that is part of the circular economy

The Sincère brand seeks to tackle all types of plastic, in particular the overwrapping that is now found on many products. For example, the plastic packaging used to package textiles will soon be replaced by a paper case. Textile products will gradually be made of organic cotton, starting with baby bodies and then household linen.

The Casino group wants to go further in its eco-responsible approach by playing on all stages of the life cycle of the products sold by the group’s Casino brands. A consumer buying clothes, books, multimedia in the store will be able to bring back these products which he no longer has the use of and which will be given to local associations. In exchange, he will receive a voucher whose amount will vary according to the duration of use and the product.

By acting and enabling the consumer to act, the group maximizes the life cycle of products and thus promotes a form of circular economy.

Source on Polylignes